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Been there, done that. Amazon doesn’t get it, OK?

Let’s face it, ads on the net suck. How many times has Amazon suggested you to buy the very product you bought five minutes back? Ever bought a product from an app and Facebook keeps haunting your timeline with the ads for the same till eternity? It’s one thing to stalk online presence, but then to use that information with pathetic algorithms is simply mind-numbing.

Recently The Times’ journalist Hugo Rifkind’s twitter was quite abuzz with people clamoring their own stories about creepy ads from likes of Amazon and Facebook among others. Even Mary Meeker’s Internet Trends Report talks of how bad online ads really are!

So, why are ads droning about things you don’t want to see? It is as much a problem with incomplete, inaccurate data as it is with a lack of intelligent systems that parse these data oceans. Facebook, for example, probably knows more about your likes and dislikes than your spouse but doesn’t have information regarding your spending patterns. Amazon may know what you bought but has no clue why.

At Infinite Analytics, we use cutting edge machine learning algorithms to produce a 1:1 marketing strategy for each of your consumers. Through our “persona mapper” we create an accurate user profile based on user’s transactional, social and partner data. Using our Artificial Intelligence platform – ian, we generate predictive analytics regarding user behavior and trends.

As we engage in transactions with consumers via text, visual and voice search; ian continuously evolves its persona mapper to make highly personalized recommendations. Moreover, simple user interface also allows you to design marketing programs that meet these exact preferences. Our recent webinar by Co-founder Akash Bhatia talks of this machine – human interface.

Bottom line, our personalization beats that of Amazon or Facebook hands down. For one of our customers, ian boosted incremental revenues of over 125 M$ per year. Our other customers have witnessed rapid revenue and AOV growth over incumbent platforms.

With ian at work, you get a personalized marketing campaign that is way better than others. To witness it through a product demo, please write to us at [email protected]

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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.