Target the right audience and build momentum for your film!
With Newton being India’s official entry to the 2018 Oscar’s, lead actor, Rajkumar Rao has found himself in the spotlight of the film industry. Even with a film being nominated for the Academy Awards the actor doesn’t seem to be slowing down in terms of work. His latest film “Shaadi Mein Zaroor Aana” was released on November 10th where he plays the lead actor, alongside lead actress Kriti Kharbanda. The producers of the film reached out to us at Infinite Analytics to see how Artificial Intelligence could help to target the right audiences to promote the film.
So, what can Artificial Intelligence do for the film Industry ? Skepticism would be a normal response, however, our team wanted to prove that not only can AI based technologies be applied to the film industry, but that the film industry could benefit greatly from it. Using offline data such as the film script, synopsis and plot, then combining it with online as well as publicly available data our Artificial Intelligence platform, ian, was able to identify and target the right audience to showcase the movie trailer. ian is able to identify unseen patterns in data ensuring that the targeted audience responds to the trailer in a meaningful way.
In just 72 hours the trailer for Shaadi Mein Zaroor Aana reached 1 million people with half million views on Facebook ! Climbing to 3 million views in 8 days and continues to climb. This is a prime example of how data driven campaigns are outperforming traditional marketing and are able to target the right audiences. Artificial Intelligence is making its debut in Bollywood felt. We were even featured by ET tech in an article that talks about our work with the film you can read about it here.
Here at Infinite Analytics we consistently want to push the boundary of bringing cutting edge technologies to day to day business applications. While the stars do their magic on the big screen, let us fill the seats in the cinema using the power of Artificial Intelligence.
It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.
Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.
Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.
Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.
Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.
Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.
Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).
Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.