How to convert target audiences into paying customers (through AI)
Next time you search for a pair of shoes online, don’t be alarmed to see the same or similar shoes stalk you, in your email on social media, or wherever you go, online. The trail that you left post your search was picked up through AI and delivered to you in the form of a customized ad. The probability of your clicking on that ad is quite high, and eventually you may end up buying those ‘stalker’ shoes. OTT platform Netflix and digital music service Spotify too are able to gather data based on your online search behaviour across devices and accordingly generate targeted ads on what to see or hear next for higher conversions. Netflix often shows a ‘percentage match’ against the shows or movies which is calculated on the basis of your previous watching patterns.