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Story of data – Jan 15, 2021

It's already 15 days into 2021, and by the looks of it, this is going to be a really busy year. In the earlier newsletter, I had talked about how we used 2020 to reflect, look at everything we had done in the past few years, and highlighted some insights along the way.

With this edition of the newsletter we are starting a new section on our blog -

The Story of Data

We will be speaking with industry thought leaders about their experience with data science and artificial intelligence.

Our first interview is with Wasim Basir, Consultant with Topline Marketing and Ex Director - Integrated Marketing Communications at Coca-Cola MENA. You can read the thought provoking interview here.

Vaccine Distribution

We also spent a significant part of the last year working on AI powered Contact Tracing for COVID 19 for many cities/states and have answered a relevant topic of our times - Can Data Science be used for Vaccine Distribution? You can read about it here.

ECommerce!

One of the challenges that marketers face is that they are constantly on the lookout to ensure customers are shown products they’re most likely to purchase and we take the opportunity to talk about it in our post Your Ecommerce is now backed by data science. Know thy customer! In the post you can read all about conversational search, recommendations, retargeting and more.

Top AI trends in 2021

A lot of our audience have been asking us individually about the top AI trends to look out for. We are answering that and more with our post on Top 6 AI Trends To Look Out For in 2021: A Marketing Forecast .

Infinite Insight

There is a trend towards consuming Alkaline Water to boost immunity, reduce acidity and for overall health and well being. Our AI platform also found that not only are health fanatics interested in Alkaline water, but a higher affinity is shown by people who are looking for a hangover cure!

So if you have been working hard and partying harder, you could try this Hangover Cure, from one of our clients.

As always, we would love to hear from you. The team can be reached at [email protected]

Video editing and film-making

If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..

Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech

Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech When you know your audience, your audience knows. That car ad on our mobile, that ‘shop from hmonline’
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Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness

Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness  As consumers of luxury goods, we love shopping for Kate Spade, Louis Vuitton, Jimmy
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How can marketers use Sherlock AI’s Ganesh Chaturthi data from Mumbai beaches

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Sherlock.ai reaches high-intent target audiences by understanding user behaviour

Sherlock.ai has been constantly getting better at helping clients reach out to not only their target audiences but ‘high-intent’ target audiences or those who are most likely to convert into
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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.