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AI helps boost (Direct to Customer) D2C experience to take you a step closer to your customer

As customers worldwide are being enticed with the best personalized services, marketing takes a step beyond Google and Facebook to explore Direct-to-Customer (D2C) in an improved manner. Businesses too profit with a deep dive into data to track customers and partners.

Automated responses to customers via WhatsApp Integration are on the rise as well. Customer servicing via WhatsApp can be used across business models such as online retail, e-commerce, and others. It is not only time-efficient, but easily executable. All you have to do is pick your bot design, do a soft launch or a test and make use of WhatsApp Business API to launch it. Further, Automate WhatsApp Messages can be used in day-to-day business interactions and customer engagement. Small businesses with limited products such as organic farms make great use of WhatsApp broadcasts to flash availability, delivery/pick-up slots etc to reach their customers and generate leads by sharing rich content such as harvest videos, recipe videos, farm tour shots, prices and more.

One of the biggest example of a company ditching a tech giant to boost its D2C approach is that of Nike opting out of its contract with Amazon in 2019. They did so by acquiring predictive analytics startup Celect. Nike’s mobile app was integrated with Celect’s cloud-based platform, to obtain data which would help them in inventory optimization once they know their hyper-local demand, and know which customers want what and when.

AI helps boost D2C across sectors. Let us take a look at Lendingkart, the instant short-term business loan providers. Lendingkart’s algorithms with their thousands of variables effectively determine the creditworthiness of a customer. They process the leads and analyse all applications by running them through their algorithms. Not only this, they use AI for getting leads, credit evaluations, and even predict delinquent accounts so that they can develop an on-ground strategy for collections in advance. Ola, the taxi app, gets a big chunk of its bookings in local languages and drivers too benefit by using the local languages. Practo, the 24×7 online doctor consultation and appointment booking app used by patients is available in 11 Indian languages. All this is possible with the help of AI and Machine learning tech. The next step as we discussed earlier is Natural Language Processing (NLP) which takes such communications with customers to the next level by not merely translating text but adding emotion and context to the dialogue too.

But it is not all hunky dory. Just, not yet. We also see non-tech companies struggling with AI use and deployment. To tackle this hurdle, companies such as Infinite Analytics handhold those in need of implementing AI adoption. Get in touch with our team at [email protected] if you’d like to make use of AI, the futuristic tech which businesses must leverage pronto.

Video editing and film-making

If you have ever been in the business of video editing, especially when a famous celebrity was involved, and no matter how much you try to salvage the video, you cannot; deepfakes will help with that clip and your video will be made uninterrupted. Earlier, movie directors would spend millions on creating the perfect location for their movies. This is now achievable with a far lesser sum using deepfake and AI. Deepfakes can be real game-changers in film-making. Imagine new movies starring Charlie Chaplin opening to full houses. This, ofcourse, after all the copyright issues are taken into consideration..

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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.

deb-roy

Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.