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AI is Boosting Airline Operations Too. Here’s How!

AI is certainly helping the aviation industry become its better self by changing the way we travel as was discussed in our last blog. AI also plays a big role in the operations side of airlines. Let us have a peep into how AI is boosting airline operations.

Analyzing Feedbac

When you are in the business of providing a service, you are constantly looking to make the service better. Airlines use AI to make air travel less stressful and more enjoyable by using data to iron out the pain points of customers throughout their travel experience, right from entering the airport to taking the flight. Feedback analysis using AI helps in thorough market research and rational decisions can be made by the service providers. By using AI, airlines get a list of services/areas on which they can improvise. The PureStrategy platform uses Automated Neural Intelligence Engine to give categorization, data review, visualization, and sentiment analysis to the air service providers. PureStrategy also smoothes the process of finding a flight, book and paying for it, and thus providing a seamless experience for the customers.

Revenue Management

Big data is applied to the industry to arrive at a strategy to sell the product to the right target audience at the right time in a cost effective manner using the right mode. Revenue management is built on the thought that the customer’s perception of the product and the money that they are planning to spend, relies on the target group they are part of as well as the time of the purchase. Revenue management professionals use AI to adjust ticket prices for various markets and look for effective distribution channels, and also manage seats so that the airline is profitable but customer friendly at the same time. Revenue management professionals study data on customers while the airlines try to know their customer behaviour better and know their preferences enough to provide them with the transport options they would like and happily spend on.

Automated messaging

In the event of flight delays or loss of baggage, travellers go through a hard time. This is when they want to reach out to airline personnel or customer care for a response and require their immediate attention in resolving the matter in a particular time frame. If this interaction is not smooth it is quite likely that the customer will not choose to fly with the said airline again. AI-backed softwares like Coseer helps in automating the responses from the airline to ease the customer service workflow for a better overall service. This can also be done using chatbot development.

In-flight sales and food supply

Did you know that about 20% of food made for in-flight catering is wasted every year as what air travelers eat or not depends on a lot of factors including the day and time of travel, and even on the destination. AI can help minimize food waste by analyzing data of in-flight sales and customizing the offerings. With this the supply and demand of snacks on-board will reach a near perfect ratio and food waste will be minimized.

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wasim basir

marketing, board member

It’s most obvious in the digital media space, from click buys to personalized web experiences. For marketing, the AI journey has just kick-started, while in the tech sector it has been applied for a while now. We are still at an early stage where inroads are being made into AI content via chatbots and even some explanatory content creation but what will make anyone jump up and embrace it is when we will start seeing a lot of mainstream content being created by AI.

rich arnold

board member

Prior to joining Infinite Analytics, Richard served as the CFO of CrowdFlower, COO and CFO of Phoenix Technologies, as a member of the board of directors and chairman of the Audit Committee at Intellisync, and previously as CFO and executive vice president strategy and corporate development at Charles Schwab.

pravin gandhi

board member

Pravin Gandhi has over 50 years of entrepreneurial operational and investing experience in the IT industry in India. He was a founding partner of the first early stage fund India - INFINITY. Subsequently a founding partner in Seedfund I & II. With over 18 years of investing experience, he is extensively well networked in investment and entrepreneurial scene and is an active early stage angel investor in tech & impact space. Pravin holds a BS in Industrial Engineering from Cornell University, and serves on the board of several private corporations in India. He is on the board of SINE, IIT Mumbai Incubator.

Purushotham Botla

co-founder & cto

Puru has his Masters in Engineering and Management from MIT. Prior to MIT, he worked with Fidelity Investments building electronic trading products and high volume market data processing applications. He has completed his BE from VJTI, Mumbai.


Deb Roy

Executive Director, MIT Media Lab

Deb Roy is Professor of Media Arts and Sciences at MIT where he directs the MIT Center for Constructive Communication, and a Visiting Professor at Harvard Law School. He leads research in applied machine learning and human-machine interaction with applications in designing systems for learning and constructive dialogue, and for mapping and analyzing large scale media ecosystems. Deb is also co-founder and Chair of Cortico, a nonprofit social technology company that develops and operates the Local Voices Network to surface underheard voices and bridge divides.

Roy served as Executive Director of the MIT Media Lab from 2019-2021. He was co-founder and CEO of Bluefin Labs, a media analytics company that analyzed the interactions between television and social media at scale. Bluefin was acquired by Twitter in 2013, Twitter’s largest acquisition of the time. From 2013-2017 Roy served as Twitter’s Chief Media Scientist.

Erik Brynjolfsson

Board Member

Erik Brynjolfsson is the Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford Institute for Human-Centered AI (HAI), and Director of the Stanford Digital Economy Lab. He also is the Ralph Landau Senior Fellow at the Stanford Institute for Economic Policy Research (SIEPR), Professor by Courtesy at the Stanford Graduate School of Business and Stanford Department of Economics, and a Research Associate at the National Bureau of Economic Research (NBER).

Akash Bhatia

Co-Founder and CEO

Akash co-founded IA while studying for his MBA from MIT. Prior to MIT Sloan, he co-founded Zoonga. Before this, Akash was an engineer with Oracle in Silicon Valley. He has completed his M.S from University of Cincinnati and B.E from the College of Engineering, Pune.