Introducing SherlockAI

SherlockAI is a consumer insights platform that makes identifying and understanding your audiences as easy as possible. Powered by the world's only real-world consumer behavior graph, SherlockAI is able to capture where people go, how they move, what influences them, and why they behave in the way that they do. Designed with accessibility in mind, SherlockAI has all the tools you need to find and target your real audience regardless of your level of expertise in data analyses.

SherlockAI is currently split between four (4) distinct sections that were designed with a specific purpose in mind: Home, Explore, Campaign, and Repository. In addition to these sections, there's also WatsonAI, a standalone platform that enables you to do everything you can do in SherlockAI, but in a familiar chat-based interface.

Home

Home was designed to help you pick up where you left off as well as deliver articles that educate and inspire. You can search for any of the files (e.g. reports, uploaded datasets, etc.) that you may have on your account using the search bar on top, or open any of the last ten (10) files that you have opened in the Recents area.

If you're looking for a good article to read, either to see what we've done for other clients, learn about interesting new insights, or discover any new features that we've added, you'll be able to access those articles in the Articles area. Any articles that you find here are also available on our website, so you won't necessarily need to always login to your SherlockAI account to view articles like this.

Explore

Explore is the heart of SherlockAI, built to help you break down historical data in order to uncover invaluable insights that identifies who your true audiences are. Everything here begins with a report, which are based around templates that aim at conveying a specific type of insight:

Places: Discover places of interests (POIs) within a given location, enabling you to identify areas in which you can expand or avoid based on the availability of the place types within the location.
Quality of Life Index: Break down a location based on its Quality of Life (QoL) score, which is based around multiple indices like Health, Education, and Prosperity to help you distinguish between developed and underdeveloped areas.
Visitations: View device or place-level visits to see the areas that have higher concentrations of visits, enabling you to identify hotspots within a given location that would be useful in helping you find where your audience goes.

While each report focuses on a specific type of insight, you can stack multiple types of reports to generate a multilayered report. With multilayered reports, insights become much deeper and more nuanced. Want to find out why visitations are so high for a specific portion of the map? Layer Visitations and Quality of Life Index together, and you'll probably find that visitation rates correlate with regions that have a higher QoL scores. The possibilities are endless, and you can layer as much, or as little, as you need based on your unique use cases.

Once you're done, extract the people that are a part of your report as an audience and export them to any third-party platform like Meta or Google to use as custom, targeted audiences that reflect your brand or product's true audiences.

Campaigns (Coming Soon)

Whereas Explore focuses on historical data, Campaigns is focused on live data that enables you to monitor and optimize ongoing campaigns.

The Infinite Analytics team is hard at work on developing this section of SherlockAI, so there may be some things that may change in the future, but Campaigns has been designed to aggregate your physical and digital campaigns into one unified view centered on themed campaigns. Centralizing all of your campaigns into SherlockAI not only saves you time from having to juggle multiple business managers, but also helps you understand how your campaigns are performing in the context of the same campaign on other platforms.

Repository (Coming Soon)

To round out SherlockAI's feature set, Repository is focused on housing datasets that have either been created with SherlockAI (e.g. audiences, places, etc.) or uploaded by users (i.e. first-party data). Like Campaigns, the Infinite Analytics team is hard at work on developing this section of SherlockAI, and some changes may occur due to it being early in the development cycle.

With Repository, certain types of data should be flexible in its application. If you want to run a report using the same audiences, you should be able to select the audience file and apply it to a report during the creation process. Perhaps you want to examine a specific set of places, so rather than arduously selecting the same locations and POIs, you can select a dataset with the exact places that you want.

Repository stands as more than just a hub for your data, it grants you the ability to understand the data that you have while providing some utility in its practical applications.

Takeaways

SherlockAI offers all of the tools you need to identify and understand your true audiences and has been designed to simplify the processes of breaking down and analyzing data so that anyone regardless of their data experience can take advantage of the invaluable insights that it produces.

There's a lot more to SherlockAI that hasn't been covered here, such as our standalone chat platform WatsonAI or specific breakdowns on some of the most important flows that will help optimize your processes even further, but those topics and more will be covered in articles that you can find on both the SherlockAI website and platform.

Terms & Conditions