How Evocus Dramatically Reduced CAC And Scaled Sales Efficiently

Outcome associated with Evocus, including a 40% reduction in customer acquisition costs.

Background

Evocus is a pioneer in the functional water category in India, introducing the country’s first black alkaline bottled water. With a high pH of 8+ and 70+ minerals, the product is positioned as a premium health and performance beverage.

Challenge

As a new category entrant, Evocus faced a dual challenge: educating the market on the benefits of alkaline water while identifying the specific sub-segments of consumers willing to pay a premium over standard bottled water. To scale effectively, the brand needed to lower its Customer Acquisition Cost (CAC) by moving away from broad "health" interests and finding specific use-case audiences.

Approach

SherlockAI mapped out the "consumer journey" for alkaline water by identifying three distinct real-world behavioral clusters:

The Performance Cluster: Targeting fitness enthusiasts frequently identified at high-end gyms, CrossFit centers, and jogging tracks.
The Recovery Cluster: Identifying "revelers" or "party-goers" at premium nightlife venues, where Evocus could be positioned as a hydration and hangover recovery solution.
The Detox Cluster: Targeting health-conscious individuals visiting organic stores, spas, and wellness retreats who use the water for metabolic and detoxification benefits.

Solution

By tailoring the creative messaging to these three distinct real-world personas, Evocus achieved a 40% reduction in CAC over a 75-day campaign period. SherlockAI’s ability to find these audiences across Facebook, Google, and Instagram allowed the brand to scale its sales efficiently, ensuring that every ad dollar was spent reaching a consumer whose lifestyle justified the premium price point of the product.

Compliance Note

SherlockAI utilizes strictly anonymized and aggregated data. No Personally Identifiable Information (PII) is used, stored, or shared. All methodologies are fully compliant with global privacy standards, including GDPR and CCPA.

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