How beauty brands are leveraging AI for customer acquisition

The global cosmetics market size has been projected to reach $463.5 billion by 2027. How this fast growing industry is leveraging AI is something we all can learn from. Customer acquisition is a big part of revenue generation but even bigger perhaps, is customer retention. L’oreal got its head in the right place with its […]

How brands are leveraging AI for customer acquisition?

As the fashion industry rapidly adapts to new technology, brands are leveraging AI and ML to reach out to existing customers and attract new customers. Leading fashion brand Tommy Hilfiger turned to AI to improve its designs when it tied up with IBM and Fashion Institute of Technology (FIT) in 2019. Their project Reimagine Retail, […]