Leveraging AI to Optimize Revenue Per Store for a Major Salon Chain
Boosting Revenue Per Store with Data-Driven Insights In an effort to increase average revenue per store, an international salon chain in Mumbai turned to Sherlock AI. Using a mix of our prosperity index, geo-location data, and average spending power of individuals, Sherlock AI identified underperforming locations to consider for closure. 5 Million Anonymized Users 5 […]
7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands their consumer behavior. How does Sherlock AI even identify if someone has a pet, you ask? That’s the beauty of it. Sherlock AI can understand […]
6 Consumer behavior secrets across people visiting branded F&B chains
Sherlock AI reveals 6 consumer behavior secrets across people visiting branded F&B chains
Sherlock AI deciphers where Starbucks should open premium cafés
Sherlock AI analyzes best performing café outlets and recommends Starbucks where to open their premium cafés
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech When you know your audience, your audience knows. That car ad on our mobile, that ‘shop from hmonline’ ad on our Instagram account, that ad for a ‘complete blood profile test’ at an esteemed lab, or that ‘preview invite’ for a luxury brand […]
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness As consumers of luxury goods, we love shopping for Kate Spade, Louis Vuitton, Jimmy Choo, and other such bags at malls. What we may not notice is that the ad on our phone for the latest collection of […]
Sherlock.ai reaches high-intent target audiences by understanding user behaviour
Sherlock.ai has been constantly getting better at helping clients reach out to not only their target audiences but ‘high intent’ target audiences or those who are most likely to convert into their customers. This is done by analyzing and understanding different datasets – Visitation Data, User Behaviours, Purchases, and Digital Footprints. How does Sherlock […]
Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC
Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of cars, SUVs, trucks, buses, defense vehicles etc. They saw a whopping 75% reduction in Customer acquisition cost (CAC) upon using Sherlock AI. The client started […]
Online Grocery Retailers Ride The AI Wave for Customer Acquisition
As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about online grocery retailers who are trying to strengthen their relationship with customers using AI and ML. AI uses personalization and other tools to provide better experiences to customers. How are online grocery […]
How Starbucks Is Winning Customers Using Big Data
Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 30,000 plus stores globally, it rakes in above 100 million transactions each week. Jon Francis, Starbucks’ Senior Vice President of enterprise analytics, data science, research […]